Singles Day 2026: 11.11 Sale Date Is Wednesday, Nov. 11

AliExpress has now announced its U.S. dates: the 11.11 Global Shopping Festival runs Nov. 1 to Nov. 18, 2026, per its Oct. 29 release. Alizila, Alibaba's official news site, confirms the Oct. 15 pre-sale opening and the Oct. 20 sale start in China. JD.com has not officially published its 2026 dates.

Singles Day 2026 falls on Wednesday, Nov. 11, and Alibaba Group’s official news site Alizila said on Oct. 15, 2026 that the 11.11 sale begins at 8 p.m. on Oct. 20 in China. The event is also called 11.11 and Double 11, after the month and day. It lands on the same day as Veterans Day, a federal holiday in the U.S. according to the U.S. Office of Personnel Management (OPM); see our Veterans Day 2026 story.

What time does 11.11 start in U.S. time zones?

China Standard Time is UTC+8. The U.S. is on standard time after Nov. 1, so midnight on Nov. 11 in China arrives the afternoon before for American shoppers. We computed these times.

U.S. time zone	Local time when Nov. 11 begins in China	Date
Eastern Standard Time (EST)	11 a.m.	Tue., Nov. 10
Central Time (CT)	10 a.m.	Tue., Nov. 10
Mountain Time (MT)	9 a.m.	Tue., Nov. 10
Pacific Time (PT)	8 a.m.	Tue., Nov. 10

What is the official 2026 schedule?

Alizila, Alibaba’s official news site, said in “Tmall Supports Brand Growth as 11.11 Draws Record Participation” on Oct. 15, 2026: “The 11.11 sale will begin at 8 p.m. on October 20 in China, with pre-sales opening on October 15.” The Oct. 20 start converts to 8 a.m. Eastern Daylight Time (EDT) that same day, since the U.S. was still on daylight time. We computed that conversion.

Date	Event	Status
Thu., Oct. 15	Pre-sales open	Official, per Alizila
Tue., Oct. 20, 8 p.m. China time (8 a.m. EDT)	11.11 sale begins	Official, per Alizila
Sun., Nov. 1 to Wed., Nov. 18	AliExpress 11.11 Global Shopping Festival (U.S.)	Official, per AliExpress
Wed., Nov. 11	Singles Day, 11.11	Date computed

What are the AliExpress 11.11 dates for U.S. shoppers?

AliExpress announced on Oct. 29, 2026 that its 11.11 Global Shopping Festival “officially begins November 1 and runs through November 18, 2026,” giving U.S. shoppers 18 days to save on electronics, toys, home goods and more, per its release on PR Newswire. The 18-day window starts 10 days before Singles Day itself and ends a week after it. JD.com has not officially published its 2026 dates, so any JD.com date you see on a coupon site is unconfirmed until the company posts it.

How big is Singles Day, and what did Alibaba say in 2025?

Gross merchandise value (GMV) is the total value of goods sold through a platform. In 2025, Alibaba Group said in its Nov. 15, 2025 release that it achieved “Tmall’s strongest 11.11 growth in GMV net of refunds in four years,” a quote from Bo Liu. GMV means gross merchandise value, the total value of goods sold. The release gave no total figure. Bloomberg reported on Nov. 11, 2022 that Alibaba stopped announcing a full-festival sales total starting in 2022, so no total is available to compare year over year.

Where does the 11.11 name come from?

The story most often told traces the date to students at Nanjing University in the 1990s. That is a commonly told story; Alibaba has not documented it.

How does 11.11 line up with Black Friday and Cyber Monday?

Singles Day comes first in November. The U.S. dates below come from our linked stories.

Date	Day	Event
Nov. 11	Wednesday	Singles Day (11.11)
Nov. 27	Friday	Black Friday
Nov. 28	Saturday	Small Business Saturday
Nov. 30	Monday	Cyber Monday

For the U.S. side of the month, see our Black Friday and Cyber Monday sales tax holiday story, the Small Business Saturday and Cyber Monday dates and the Black Friday 2026 ad tracker.

What should shoppers check before ordering?

Compare prices with what U.S. retailers list for Black Friday on Nov. 27 and Cyber Monday on Nov. 30. Check shipping times from overseas sellers before you order. Mark the dates on our November 2026 printable calendar, and look ahead to the December 2026 printable calendar.

Print the November 2026 sale calendar below to keep the dates in one place. We will update this story when JD.com posts official 2026 dates.